AI Prompts for Health & Wellness Coaches: Client Plans, Content & Social Media

Prompt Framework for Health & Wellness Coaches

Health-coach prompt libraries and AI guides recommend a simple 3-part formula: Role → Task → Context. For wellness, context should always include goals, constraints, and disclaimers.

"You are a certified health & wellness coach.
Niche: [e.g., weight loss for busy moms, stress management for founders].
Client: [age, gender, lifestyle, key challenges].
Goal: [specific health outcome].
Constraints: [time, budget, equipment, medical conditions].
Create [plan/content type] that is realistic, habit-based, and includes appropriate safety disclaimers."

This mirrors how health-coach prompt templates structure information for personalized plans and content.

AI Prompts for Client Plans & Coaching Materials

Personalized 4–6 week wellness plan

"Act as a certified health & wellness coach. Client profile: [age, gender, job, current activity level, sleep, stress, diet summary]. Goals: [e.g., lose 5kg in 12 weeks, reduce stress, improve energy]. Constraints: [equipment, time per day, injuries, medical notes]. Create a 4-week habit-based wellness plan including: Weekly focus theme, 3–5 simple daily habits (movement, nutrition, sleep, stress), 1 weekly reflection question. Include a brief disclaimer that this is educational and not medical advice."

Nutrition guidance (non-prescriptive)

"Act as a nutrition-focused wellness coach (not a doctor). Client: [details]. Goals: [e.g., stabilize energy, support gentle fat loss]. Create: 5 simple guidelines for everyday eating (not a strict 'diet'), A sample 1-day meal pattern with flexible options, 5 snack ideas. Avoid rigid rules; emphasize balance and listening to hunger cues. Include a reminder to consult a healthcare provider for medical conditions."

Starter movement routine (beginner-friendly)

"Design a beginner-friendly weekly movement plan for someone who currently does almost no exercise, works at a desk, and has [note: mild knee pain / no injuries]. Goal: build consistency and confidence, not intensity. Provide: 7-day overview (rest days clearly marked), Daily movement suggestions (e.g., walking, gentle mobility, light strength) with time ranges, 3 safety tips and red-flag symptoms that mean they should stop and seek medical advice."

Stress & mindfulness toolkit

"Create a simple stress-management toolkit for a client who feels overwhelmed at work. Include: A 5-minute morning routine, 3 micro-practices they can do during the workday (under 2 minutes each), A 10-minute evening wind-down, 5 journaling prompts to explore stress triggers and boundaries."

Coaching session template

"Design a 60-minute 1:1 coaching session structure for a health & wellness coach working with [type of client] on [goal]. Break down: check-in, review of last week, coaching conversation, planning next steps, and closing. Include 5 powerful coaching questions I can ask during the session."

AI Prompts for Content (Blogs, Emails, Resources)

Educational blog outline

"Outline a 1,500-word blog post for my health coaching website on '[topic]' for [audience]. Include: A hooky introduction focused on their real-life struggles, 4–6 main sections teaching practical steps, 1 section that addresses common myths, A conclusion with a gentle CTA to book a discovery call."

Client handout / one-pager

"Create a one-page client handout titled '[topic]' (e.g., 'Foundations of Blood Sugar Balance', 'Sleep Hygiene Basics'). Use headings, bullet points, and simple explanations. End with 3 'Today I will…' action prompts they can check off."

Email nurture sequence for new subscribers

"Act as a wellness coach email marketer. Write a 5-email welcome sequence for new subscribers who downloaded my guide on [topic]. Email 1: welcome + what to expect, Email 2: your story and why you coach, Email 3: educational value (3 tips), Email 4: case study / client success story, Email 5: soft invitation to book a free consult. Each 150–200 words, warm and conversational."

AI Prompts for Social Media (Instagram, TikTok, YouTube, LinkedIn)

30-day social content calendar

"Create a 30-day social media content calendar for a health & wellness coach helping [niche] with [main outcome]. Platforms: [IG / TikTok / LinkedIn]. Mix content types: education, myth-busting, personal story, client story, behind-the-scenes, and soft offers. For each day, provide a post idea and the best format (reel, carousel, static, story, or text-only)."

Post prompts by category

"Generate: 15 educational post prompts, 10 inspirational/mindset post prompts, 10 engagement questions for a health coach who helps [audience] with [goal]. Each prompt should be specific enough that I could sit down and write a post from it."

Caption drafts with CTA

"Write 10 Instagram captions (max ~150 words) for [niche] about [topic, e.g., 'small habit changes', 'stress and overeating']. Each caption should: Start with a hook line, Share 1 key idea or tip, End with a simple CTA (save, comment, or share)."

Marketing & Business Systems Prompts for Coaches

Clarify your niche & messaging

"Act as a marketing coach for health professionals. Help me clarify my niche by answering: Who I help (specific people), What main problems I solve, What results I help them achieve, My unique angle or philosophy. Use my notes: [paste], and then propose a one-sentence positioning statement and a 2–3 sentence bio for social profiles."

Program / package outline

"Design a 12-week health-coaching program for [niche & main goal]. Include: What's included (sessions, messaging support, resources), Weekly themes, Example milestones, How to explain the program in simple language to a potential client."

Sales page structure

"Outline a sales page for my [program name] for [audience]. Sections: hero, problem, why now, your story, what's included, testimonials slots, FAQ, and CTA. Add bullet prompts for what to say under each section."

Safety, Ethics & Best Practices When Using AI as a Wellness Coach

• Stay in scope. Use prompts that generate habit ideas, reflections, and education—not diagnoses, prescriptions, or treatment plans; always encourage clients to consult medical professionals for specific conditions.
• Include disclaimers. Ask AI to add short disclaimers ("educational only, not medical advice") to plans and content.
• Customize with your expertise. AI gives a draft; you adjust based on your training, values, and actual knowledge of the client.
• Protect privacy. Avoid pasting identifiable client information into third-party tools; describe anonymized profiles instead.
• Use AI for systems, not just posts. Biggest time savings come from templates, plans, email sequences, and workflows that you re-use, not only single captions.

FAQ: AI Prompts for Health & Wellness Coaches