1. Annual Appeal & Year-End Campaigns (15+ prompts)
- • Year-End Appeal: "Write a compelling year-end giving appeal for [NONPROFIT]. Tell your story, show impact, ask for $[GOAL]."
- • Giving Tuesday Email: "Create a Giving Tuesday email for [NONPROFIT] with: urgency, impact story, donation matching incentive, and clear CTA."
- • 30/60/90 Day Follow-up: "Write three follow-up emails (sent at 30, 60, 90 days) for donors who received but didn't respond to [APPEAL]."
2. Donor Engagement Sequences (12+ prompts)
- • Welcome Series: "Create a 4-email welcome sequence for first-time donors to [NONPROFIT]. Include story, mission, impact, and upgrade opportunity."
- • Lapsed Donor Reactivation: "Write a reactivation email for donors who haven't given in [TIME PERIOD]. Thank them, show new impact, invite them back."
- • Upgrade Campaign: "Create a sequence to upgrade $[AMOUNT] donors to $[HIGHER AMOUNT]. Focus on expanded impact of larger gift."
3. Matching Gift & Challenge Campaigns (8+ prompts)
- • Matching Gift Announcement: "We have a $[AMOUNT] match! Write an exciting email that explains the match and encourages donations."
- • Challenge Campaign: "Create a challenge campaign email: 'Help us reach $[GOAL] by [DATE]!' Show progress, urgency, and impact."
- • Countdown Emails: "Write 3 countdown emails as matching campaign deadline approaches (7 days, 3 days, final day)."
Email ROI: Average Performance Metrics
Typical Nonprofit Email Performance:
- ✓ Open rate: 25-35% (industry avg)
- ✓ Click-through rate: 2-4%
- ✓ Donation conversion: 0.5-1.5%
- ✓ Average gift: $50-200
With AI-Optimized Copy:
- ✓ Open rate: 35-45% (+40% improvement)
- ✓ Click-through rate: 4-6% (+60% improvement)
- ✓ Donation conversion: 1-2% (+50% improvement)
- ✓ Average gift: $75-250 (+25% higher)
Email + AI = 40-60% revenue lift from same list size
4. Peer-to-Peer & Peer Fundraising (5+ prompts)
- • Peer Fundraiser Recruitment: "Recruit peer fundraisers for [NONPROFIT EVENT]. Explain how they can start fundraising and reach personal goals."
- • Fundraiser Thank You: "Thank peer fundraisers who raised $[AMOUNT]. Celebrate impact and offer incentives for next event."
- • Donor Solicitation for Fundraisers: "Email supporters asking them to donate to [FUNDRAISER'S] campaign for [NONPROFIT]. Personal connection angle."
5. Subject Lines & Optimization (5+ prompts)
- • High-Performing Subject Lines: "Write 15 subject lines for [NONPROFIT] email that drives donations. Mix urgency, curiosity, and emotion."
- • A/B Test Variations: "For this fundraising email, create A/B test variations: emotional vs. rational, urgent vs. informative, short vs. long."
- • Personalization Prompts: "Suggest personalization variables for [NONPROFIT] emails: name, giving history, interests, past engagement."
Frequently Asked Questions
Does AI make emails feel impersonal?
No. AI excels at personalization. Use variables like donor name, giving history, and interests. Combine AI copy with email platform merge fields for authentic personalization.
Can we legally use AI for fundraising emails?
Yes, as long as you're honest about content source. You don't need to disclose AI use, but always ensure accuracy and authenticity of impact claims.
What's the best email frequency for fundraising?
Test 1-4 emails/month depending on list size and donor preference. Use segmentation to send more relevant emails to warm audiences, fewer to cold audiences. Monitor unsubscribe rates.
Unlock Email Revenue with AI
Email remains the highest ROI channel for nonprofits. AI-optimized copy, strategic sequences, and personalization can increase revenue 40-60% from your existing donor base.