LLM SEO Prompt Library
ChatGPT & Claude for AI Overview-Optimized Content. Learn how to create content that AI systems love to quote and Google loves to rank.
What Is LLM SEO and Why It Matters in 2026
LLM SEO (also called AI SEO or answer-engine optimization) is the practice of structuring your content so large language models—like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews—can easily understand, trust, and surface it in their answers.
Why This Matters Now:
- • Google's AI Overviews are changing how users see answers, pushing more attention to answer blocks rather than just link lists
- • Tools like Perplexity and ChatGPT's Browse mode are becoming primary discovery channels for research-heavy users
- • Content that ranks in AI summaries gets more traffic, authority, and click-through potential
Core Principles of LLM SEO-Optimized Content
1. Intent-First, Not Keyword-First
LLMs care about search intent—what the user really wants to know. Your prompts should always specify who the content is for, what problem they're solving, and what format best solves it.
2. Structure and Scannability
Both Google and LLMs parse content better when it's structured with clear headings, short paragraphs, bullet lists, and occasional tables.
3. Semantic Richness and Topical Coverage
Modern SEO is about topic clusters, not just repeating a keyword. Include related subtopics, entities (tools, frameworks, brands, concepts), and FAQs.
4. Direct, Snippet-Friendly Answers
AI Overviews and Perplexity often lift short, direct answers. Use clear question → direct answer format in 40–80 word chunks that can stand alone.
Master Prompt Framework for LLM SEO Content
"You are an expert writer and SEO strategist. I need an article optimized for both: – LLM SEO (AI Overviews, Perplexity, ChatGPT answers) – Google SEO (organic search) Topic: [insert topic or long-tail keyword] Audience: [describe who they are, their level, what they want] Requirements: - Start with a 2–3 sentence overview that directly answers the core question - Use clear, descriptive H2 and H3 headings that match real search queries - Include at least 10 natural-language questions and concise answers - Cover related subtopics and entities for topical depth - Use short paragraphs, bullet lists, and at least one table where comparisons help - Naturally incorporate these keyphrases: [list 5–10 related phrases] - End with practical steps or a checklist the reader can follow Output in markdown. Prioritize clarity and concrete examples."
15 Advanced LLM SEO Prompts
Prompts 1–2: Research & Keyword Discovery
Prompt 1: LLM-Friendly Keyword & Question Discovery
"Act as an SEO + LLM strategist. For the topic [core topic], list: 5 main user intents (label each), 30 long-tail keyword phrases and natural-language questions, grouped into 5 topical clusters."
Prompt 2: Topic Cluster & Content Map
"Using these clusters, design a topic cluster that builds topical authority. For each cluster, suggest 1 pillar article (2,000+ words) and 3–5 supporting posts with primary keyword, secondary phrases, and main question."
Prompts 3–4: Outlining & Structure
Prompt 3: Answer-First Outline for AI Overviews
"Draft an article outline optimized for AI Overviews. Start with a section answering 'What is [topic]?' Include sections for 'Why it matters', 'How it works', 'Pros and cons', and 'Common mistakes'. Under each H2, add 2–4 H3 subheadings phrased as full questions."
Prompt 4: Semantic Entity Enrichment for Outlines
"For this article outline, list relevant entities and related concepts that should be mentioned to show topical depth. Include tools, frameworks, metrics, people, and common synonyms."
Prompts 5–6: Drafting Articles and Guides
Prompt 5: Full Article Draft with Built-In Q&A
"Write a [word count]-word article based on this outline. First 2–3 sentences must answer the main question. Every H2 section must contain at least one question with a 2–3 sentence answer. Use short paragraphs, bullets, and include these phrases 1–2 times each: [list phrases]."
Prompt 6: Pros/Cons + 'When to Use' Blocks
"For the concept [technique/tool], write a section that starts with a one-sentence answer to 'Is [technique] worth it?' List 3–5 pros and cons as bullet points. End with 'When this is a good idea' and 'When it's not'."
Prompts 7–8: Snippets, FAQs & Conversational Queries
Prompt 7: Snippet-Style Q&A Blocks
"For the topic [topic], generate 15 natural-language questions users might ask in AI chat or Google. For each, write a 2–3 sentence answer that directly answers in the first sentence. Stay under 60 words. Output as Q: / A: pairs."
Prompt 8: FAQ Extraction from Existing Drafts
"From this article draft, extract 10–15 FAQs that a reader might still have. Write concise 2–3 sentence answers, ensuring the first sentence directly answers the question."
Prompts 9–10: On-Page Optimization & Meta Data
Prompt 9: Title, Meta, and Social Snippets
"Optimize on-page meta for this article on [topic]. Suggest 5 SEO-friendly title tags (~60 characters). Write 3 meta descriptions (~150 characters). Create 3 OG titles and descriptions for social sharing. Propose 5 social media captions with different angles."
Prompt 10: Readability & Clarity Refinement
"Improve the clarity of this section while preserving meaning. Use shorter sentences and simpler words. Split long paragraphs. Add bullets where it helps scanning. Keep it sounding human, not robotic."
Prompts 11–12: Perplexity & Answer-Engine Optimization
Prompt 11: Balanced Summary Prompt for Perplexity
"Summarize the key ideas about [topic] in under 400 words. Divide into 3–4 sections with short headings. Each section should start with a one-sentence main point. Keep the tone neutral, evidence-based, and non-promotional."
Prompt 12: 'Source-Ready' Rewrite Prompt
"Rewrite this section so AI systems can easily summarize and quote it. Separate facts from opinions. Make claims clearly and explicitly. Keep paragraphs short and focused. Ensure each paragraph could be used as a standalone quote."
Prompts 13–14: Geo & Local LLM SEO
Prompt 13: Local Expertise Content Prompt
"For the keyword [service] in [city], write an outline for a locally-optimized article. Answer 'What is [service]?' in general. Explain what's unique about doing it in [city/region]. Include 5 local FAQs. Suggest 5 internal links to other local articles."
Prompt 14: 'Near Me' Conversational Prompts
"List 20 natural-language queries related to [service] that include local intent or 'near me' phrasing. For each, suggest a short answer pattern and 1–2 supporting entities (neighborhood names, landmarks, local regulations)."
Prompt 15: Article → Multi-Channel AI Pack
"From this article, generate: 10 social posts that each answer one specific question. 5 YouTube Shorts/Reels script ideas (45–60 seconds) framed as 'Question → Answer'. 10 internal link anchor text ideas."
Simple Workflow: Using This Library
- Research & cluster: Use Prompts 1–2 to find long-tails and clusters for your niche
- Outline & entities: Use Prompts 3–4 to outline and fill in semantic entities
- Draft & structure: Use Prompt 5 to generate a structured article with Q&A inside
- Snippets & FAQs: Use Prompts 7–8 to create snippet-ready answers and rich FAQ sections
- On-page & social: Use Prompts 9–10 for meta, titles, and readability
- Perplexity + AI Overviews refinement: Use Prompts 11–12 to ensure summaries are easy to quote
- Local / GEO (optional): Use Prompts 13–14 for local niches and "near me" queries
FAQ: LLM SEO & ChatGPT
Can ChatGPT replace proper keyword tools for long-tail research?
ChatGPT is great for ideation and clustering, but it doesn't replace real search-volume and competition data. Use it alongside tools like Google Keyword Planner, Semrush, or Ahrefs for validation.
Will using AI-generated content hurt my rankings?
Search engines say they care about helpfulness and originality, not the tool used. If you use ChatGPT to assist with structure and drafts—and you add your own expertise, data, and examples—you can rank well.
How do long-tail clusters help with AI Overviews and LLMs?
Clusters create topical authority and provide LLM-friendly Q&A and snippets, increasing your chances of being referenced in AI summaries.
How often should I review my LLM SEO strategy?
Review your keyword clusters and content at least every 6–12 months or when major changes happen in your niche or in how search/AI tools behave.