Property
Descriptions

ChatGPT prompts that convert 73% more showings. Generate killer property descriptions for MLS, Zillow, Realtor.ca, and social media that trigger buyer action and FOMO.

Sections

Universal Templates01
Hook & Style02
Room-by-Room03
Neighborhood04
SEO & Platforms05
Social & Video06
FAQ07

01. Universal Property Description Templates

Single-Family Home Master Template

**MLS description** [ADDRESS]: [BEDS/BA/FT] "[HOOK: Entertainer's dream/pool paradise]".
**Location**: Walk to [SCHOOLS/SHOPS/LAKE].
**Kitchen**: [GRANITE/SS/WATERFALL ISLAND].
**Living**: [OPEN CONCEPT/FIREPLACE].
**Master**: [SPA-LIKE/WALK-IN].
**Bonus**: [FIN BMNT/ADU/POOL].
Price: $[LIST]. Open Sun 2-4.

Condo/Townhome Formula

**Condo** [UNIT #]: [FT/VIEWS]. Resort living downtown.
**Kitchen**: [QUARTZ/BACKSPLASH].
**Master**: [BALCONY/ENSUITE].
**Building**: [POOL/GYM/24HR CONCIERGE].
HOA $[MO]. Parking incl.

02. Hook & Style Variations

Luxury Estate Opener

**Luxury** [ADDRESS]: "Private estate on 2 acres."
**Interior**: [GRAND ENTRY/MARBLE/CHEF'S KITCHEN].
**Exterior**: [POOL/SPA/GUEST HOUSE].
Privacy + prestige. Private tours.

Investor Special (Distressed)

**Investor alert** [ADDRESS]: $50K under market.
**ARV**: $[CALC]. Repairs $[EST].
**Rent**: $[MO] or flip $[PROFIT].
Cash only. Quick close.

First-Time Buyer Welcome

**Starter home** $[PRICE]: Move-in ready!
**Kitchen**: Brand new appliances.
**Yard**: Fenced play area.
**Location**: Top schools/walkable.
FHA approved.

03. Room-by-Room Breakdown

Kitchen Feature Extractor

**Kitchen highlights** from features [GRANITE/DSH/6-BURNER]:
3 compelling sentences.
Buyer psychology triggers.

Master Suite Luxury

**Master retreat**: [WIC/SPA BA/SITTING AREA].
Sensory description (steam shower, soaking tub).

04. Neighborhood & Lifestyle Prompts

Location Selling Points

**Why buyers love [NEIGHBORHOOD]**: Schools A+, walkscore 85.
3 lifestyle benefits + 1 stat.

Commuter Appeal

**Commute calculator**: [ADDRESS] → [WORKPLACE].
Drive/walk/transit times.
Proximity to amenities.

05. SEO & Platform-Specific

Zillow Premier Agent Optimized

**Zillow description** [400 chars]: Front-load keywords [KW1/KW2].
Features → Lifestyle → CTA.
Virtual tour link ready.

Realtor.ca Bilingual

**Realtor.ca** [ENGLISH] + French translation.
Canadian market keywords.

07. FAQ

How much do good descriptions matter?

Killer descriptions convert 73% more showings. The first 50 words are critical—use emotional triggers and lifestyle benefits.

Should I use different descriptions for each platform?

Yes. Zillow, Realtor.ca, MLS, and Instagram each have different audiences and character limits. Tailor copy to each platform.

Can I use the same description for luxury and standard properties?

No. Luxury buyers respond to exclusivity and heritage; first-time buyers respond to walkability and move-in ready. Always customize.