Real Estate
Lead Generation

ChatGPT prompts that fill your pipeline. Generate personalized FSBO emails, expired listing campaigns, door-knock scripts, and referral funnels that deliver 10-20 qualified leads weekly.

Sections

Cold Outreach01
Social Media02
Door Knock Scripts03
Referral Systems04
FSBO & Expired05
Digital Funnels06
FAQ07

01. Cold Outreach & Email Campaigns

FSBO Lead Email

**FSBO email** [NEIGHBORHOOD]: "Just listed 3br/2ba $475K, 2 streets over."
Subject: "123 Main St just SOLD—your comps updated"
Body: Value delivered → Market update → Soft offer → Contact
Personalized, 120 words.

Expired Listing Sequence (Day 1)

**Expired day 1 email** [ADDRESS]: List $525K, 67 DOM.
Subject: "Why 123 Oak didn't sell—what's changed"
Market shift data → New pricing → CMA offer → Urgency.

Geographic Farming Drip Campaign

**Farm email #3** [ZIP 90210]: "Beverly Hills market update Q1."
1 stat → 1 story → 1 insight → 1 CTA.
Neighborhood branding.

03. Door Knocking & In-Person Scripts

Circle Prospecting Script

**Door knock script** [JUST SOLD NEIGHBORHOOD]:
Rapport → Market update → Value delivered → Sphere of influence ask.
3 objection handlers.

Open House Lead Capture

**Open house sign-in script**: "Who's moving to [AREA]?"
Qualify: Timeline/budget/motivation.
Follow-up email template.

04. Referral System Prompts

Past Client Referral Email

**Sphere email** [PAST CLIENT NAME]: "Happy [ANNIVERSARY] in your home!"
Referral ask + gift offer + market update.
Personalized details included.

Center of Influence Drip

**COI monthly** [LAWYER/CPA]: "Q2 market mover for your clients."
1 insight → 1 referral story → 1 ask.
Relationship nurturing.

05. FSBO & Expired Specialization

FSBO Facebook Messenger

**FSBO DM reply**: "Saw your [YARD SIGN]. Quick question..."
Curiosity → Pain points → Value prop → Phone number ask.

Expired Listing Phone Script

**Expired cold call**: "Saw your listing expired—what happened?"
Empathy → Market update → CMA offer → Next step.

06. Digital Lead Funnels

Landing Page Copy

**Seller landing page**: "Free home valuation [CITY]."
Headline → 3 stats → Form → Trust signals.
Conversion optimized.

Google PPC Ad Copy

**Seller Google ad**: "Sell house fast [CITY] $CASH OFFER."
3 variations + keywords.

YouTube Neighborhood Tour

**YouTube script**: "[NEIGHBORHOOD] 2026 market tour."
Stats → Street shots → Price ranges → CTA.
5min runtime.

07. FAQ

How many leads can I expect?

With consistent execution: 10-20 leads/week across all channels. FSBO campaigns generate 10% response rates; expired campaigns 15% callback rates.

What's the best lead source?

FSBO and expired listings convert fastest. Geographic farming provides steady 2-3 sellers/month. Referrals have 30% conversion rates.

Should I personalize emails?

Yes. Personalize top 20% of leads manually; automate 80%. Personal touches increase response rates 3-5x on high-value prospects.