Real Estate Social Media Prompts
75+ ChatGPT prompts for Instagram Reels, TikTok, Facebook, LinkedIn, and YouTube Shorts. Post 3-5x weekly, generate 47% higher engagement, and fill your showing calendar with qualified leads.
ENGAGEMENT BOOST
+47% higher engagement
LEAD GENERATION
50 leads/month average
TIME TO CREATE
20 posts in 2 hours
Instagram Reels & TikTok Prompts (15-60s)
Short-form video is where real estate engagement happens. Use these prompts to create viral-worthy content that drives seller and buyer leads.
1. Neighborhood Tour Template
Hook stat ($/sqft) in first 3 seconds. Show 3 hot streets with price ranges. End with "DM TOUR for VIP list" CTA. Use trending upbeat music.
# Example Hook
"Drive through [NEIGHBORHOOD]—what $500K gets you here 🏡"
2. Just Sold Celebration
Drone shot of exterior → interior money shots → sold sign. Caption: "Who's next? 👇" Get comments from sphere.
Flow:
0-2s: Address + "OFF MARKET in 9 days!"
2-5s: Kitchen reveal
5-8s: Outdoor space
8-10s: Sold sign + CTA
3. Market Update Hack
Create urgency with market stats. "Why [CITY] prices JUMPED 12%". 1 stat → 1 visual → 1 implication → 1 CTA.
Engagement hook: "Selling soon?"
Facebook Post & Group Prompts
5. Seller Lead Post (5 Reactions in 10 min)
Post: "Who's thinking of selling [NEIGHBORHOOD]?" Add poll with options: "6 months", "1 year", "2+ years". Follow-up top comments with DMs.
Strategy: First 5 comments are sellers. Message them within 2 minutes.
6. Open House Event Promotion
Create Facebook Event: "[ADDRESS] Sunday 2-4pm". Include 3 key features + 1 stat + parking info. Set RSVP automation.
7. Expired Listing Circle
"123 Oak didn't sell—here's why." Show market shift data. Offer "Free home valuation" link. Target neighbors of expired listings.
LinkedIn Professional Content
For Commercial & Relocation Markets
Commercial Market Update
"[CITY] office vacancy DOWN 2.1%." Show macro impact and investment thesis. Target investors and developers. Include company tags.
Relocation Executive Post
"Toronto execs → Vancouver?" Include market stats, lifestyle benefits, "Free consult" CTA. Tag target companies and recruiters.
Lead Magnet Content
Free 2026 Home Valuation
Post 3 social proof stats. Link to landing page. Create urgency: "Limited spots available".
Buyer Checklist Download
"10 Mistakes First-Time Buyers Make". Each mistake is a fear trigger with solution. High download rate.
Storytelling & Lifestyle Posts
Client Success Story
"First home buyer, age 27". Show challenge → process → keys moment video. Repost client testimonial comments for social proof.
Agent Origin Story
"Why I do real estate" 60-second video. Personal hook → client-first philosophy → builds trust. High engagement with local community.
Seasonal & Holiday Campaigns
Winter Selling Secrets
"5 tips for selling in December". Highlight low inventory advantage. Create urgency for sellers.
Spring Buyer Frenzy
"May inventory CRASH" prediction post. Pre-emptive buyer acquisition. Time posting for maximum reach.
Pro Workflow: 2 Hours → 20 Posts
📹
Monday
5 Reels
📱
Tuesday
3 FB Posts
💼
Wednesday
📊
Thursday
Analyze
🔴
Friday
Live Q&A
Result: 50 Leads/Month
Engagement Rate: 3-5%
Click-Through: 1-2%
DM Response: 20%+
Showings Set: 5-10/week
Frequently Asked Questions
Start Your Real Estate Social Strategy Today
Batch create 20 posts in 2 hours using these prompts. Post 3-5x weekly. Watch leads flow in. Stop scrolling, start selling.
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