Client Acquisition Prompts

"You are a senior freelance [your role: e.g., copywriter, designer, developer]
who specializes in helping [type of clients] achieve [main outcome: more leads, 
better conversion, better UX, etc.].

I want to write a concise cold email to [ideal client type + company name if known].

Here is what I know about them:
– Website / offer: [short description or URL summary]
– What they seem to be struggling with: [your observations]
– How I can help: [your specific service and outcome]

Write a cold email that:
– Is under 150–180 words
– Opens with something specific about them, not about me
– Clearly articulates a problem they care about
– Offers 1–2 concrete ideas or outcomes
– Ends with a low-pressure call-to-action (e.g., 'worth a quick 15-minute chat?')
– Uses simple, human language, no buzzwords or hype.
Provide 2 subject line options as well."

"You are a freelancer applying to this job:
[paste job description]

My experience:
– Role: [your role]
– 2–3 relevant projects: [short bullets]
– Key outcomes I've achieved: [metrics or transformations]

Write a tailored application message that:
– Mirrors the client's language and priorities from the job post
– Briefly shows I understand their problem
– Highlights 2–3 relevant results, not my full CV
– Suggests 1–2 specific ideas for their project
– Ends with a simple CTA (e.g., 'If this sounds helpful, I'd be happy to...')
Keep it under 200 words."

"Write a friendly follow-up email to a prospective client I emailed 7 days ago 
about [service/offer].
– Acknowledge they're busy
– Briefly restate the main benefit I can provide
– Ask if they have any questions or if the timing is off
– Keep it under 80–100 words
– No guilt-tripping, just a light nudge."

"Write a second follow-up email to the same prospect if there's no reply 
after another week.
– Keep it kind and professional
– Offer to close the file unless they want to revisit later
– Mention they can always reach out in the future
– Under 80–100 words."

"Turn these notes into a clear, client-ready scope summary email.
Client: [brief description]
Project: [high-level overview]

My notes:
[paste messy bullets]

The email should:
– Confirm what they said they want
– List deliverables in bullets
– Mention timeline and any assumptions (e.g., number of revisions)
– Invite them to confirm or correct anything before I send a formal proposal.
Tone: professional but friendly."

"Write a short proposal cover email for [client name].
– Thank them for their time / interest
– Mention the attached proposal or link
– Highlight 2–3 key outcomes or benefits
– Explain next steps (e.g., sign, pay deposit, schedule kickoff call)
– Under 150 words, clear and direct."

"My client is requesting work outside the original scope.
Here is what they asked:
[paste client message]

Original scope and agreement:
[paste your summary]

Write a polite but firm response that:
– Acknowledges their request
– Clarifies what was included in the original scope
– Explains that this new work would require an additional fee
– Offers 2–3 concrete options (add-on price, trade-off, future phase).
Tone: calm, professional, non-defensive."

"Draft an email to a long-term client informing them of a [percentage or amount] 
rate increase starting [date].
– Thank them for the relationship so far
– Briefly mention how your services and value have evolved
– Clearly state the new rate and when it takes effect
– Offer to discuss options if needed
– Keep it respectful and confident."

"Write a short LinkedIn DM to [role, e.g., SaaS founder] who posted about 
[problem, e.g., low trial conversions].
– Start with a reference to their post
– Add one sentence showing you understand the problem
– Share one quick idea or perspective
– Ask if they'd like a short loom/video audit or a 10–15 minute chat.
Keep it under 60–70 words, no hard selling."