Make (formerly Integromat) is a visual automation platform connecting 2,000+ apps through a drag-and-drop canvas. Pricing is based on a credit system: each module execution (trigger, action, or data step) consumes credits. Make transitioned from operations-based billing to credits in August 2025. All paid plans include AI Agents, custom AI provider connections, and Make Grid -- the visual orchestration layer for complex AI workflows. Verified April 2026.
Testing Make's visual builder and basic personal automations
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Freelancers and solo operators building multiple active automations
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Power users with time-sensitive automations who need debug tools
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Small teams sharing automation workflows across departments
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Organizations with high automation volumes and compliance requirements
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Credits consumed per module execution -- a typical 5-step scenario uses 5+ credits per run, so 10,000 credits supports roughly 1,000-3,000 executions per month depending on complexity
Extra credits can be purchased but incur a 25% premium above your base plan rate
Some advanced app integrations or AI operations consume multiple credits per step
Annual billing saves approximately 15%: Core is $9/mo annual vs $10.59/mo monthly
Upgrading from monthly to annual mid-period may have proration implications -- check Make's billing terms
Make Core at $9/month (annual) is the best automation value available. Unlimited active scenarios at $9/month beats Zapier Professional ($19.99/month) for multi-step workflows on price alone. Upgrade to Pro if you need priority execution for time-sensitive processes or frequent debugging via execution log search. The Teams plan ($29/month) pays off for 3+ people sharing automation infrastructure. Make's visual canvas and credit-based pricing make it the cost-efficient choice for complex multi-path workflows -- Zapier is more beginner-friendly but significantly pricier at scale.
A credit is consumed each time a module (trigger, action, or search step) executes in a Make scenario. A simple 3-step automation uses approximately 3 credits per run. More complex scenarios with multiple data transformations, filters, or API calls typically use 5-15 credits per run. On Core's 10,000 monthly credits, that is roughly 667-3,333 scenario executions per month depending on complexity. Most small businesses run comfortably within 10,000 credits.
It depends on your needs. Make's visual canvas builder is more powerful for complex workflows with branching logic, data transformations, and multi-path scenarios. Zapier's linear builder is faster to learn for simple automations. Make is generally cheaper at higher automation volumes -- Core starts at $9/month vs Zapier Professional at $19.99/month for multi-step Zaps. If you need advanced data manipulation and cost efficiency, Make wins. If you need quick setup and the broadest app library, Zapier edges ahead.
Yes -- Make includes AI Agents built directly into the visual canvas, native connections to 400+ AI apps and models, custom AI provider connections on all paid plans, and Make Grid for visual orchestration of complex AI automation pipelines. You can connect OpenAI, Anthropic Claude, Google Gemini, and other AI models as processing steps in any scenario. Make also launched an MCP Server allowing external AI tools to trigger Make scenarios.
Yes -- the free plan provides 1,000 credits per month with 2 active scenarios. This is enough to test Make's capabilities and build simple personal automations, but 1,000 credits runs out quickly for any active workflow. Most professionals need at least the Core plan ($9/month annual) for unlimited active scenarios and real-world use.
Make transitioned from operations-based billing to a credits-based model in August 2025. Previously, each operation (module execution) counted equally as one unit. The credit system allows finer-grained billing where complex AI operations or data-heavy steps can consume more credits than simple actions. For most users, the practical impact is minimal -- standard automations still consume approximately one credit per module step.
Core and Pro provide the same 10,000 base credits and access to all integrations. Pro adds three key features: priority scenario execution (your scenarios run before Core users during peak times), full-text execution log search (search through historical scenario runs to debug issues), and custom variables (store reusable values across scenarios). If your automations are time-sensitive or you do frequent debugging, Pro is worth the extra $7/month annually.
Make supports 2,000+ app integrations including Google Workspace, Microsoft 365, Slack, Salesforce, HubSpot, Shopify, Stripe, Notion, Airtable, and virtually every major SaaS platform. Make also supports HTTP and webhooks for connecting to any custom API, and has native integrations with major AI providers including OpenAI, Anthropic, Google, and Mistral.
n8n is the main self-hosted alternative. n8n's self-hosted version is free and open source, making it cheaper for technical teams with server infrastructure. Make is fully cloud-hosted with no server management required. n8n Cloud starts at $20/month. Make wins on ease of use and support; n8n wins on cost for high-volume technical teams willing to manage their own infrastructure.
Monthly Make subscriptions can be cancelled at any time. Annual subscriptions are typically non-refundable but access continues until the subscription end date. Downgrading to the free plan is always possible, though scenarios above the 2-active-scenario limit will be deactivated when you downgrade.
Yes -- Make Core at $9/month is one of the best automation values for small businesses. Unlimited active scenarios lets you automate lead capture, customer onboarding, invoice creation, social media posting, and internal notifications -- all from one subscription. The visual canvas builder is manageable without a dedicated developer once you learn the basics.