11 Frameworks
Stop writing prompts from scratch. Use battle-tested frameworks like AIDA, PAS, Chain-of-Thought, and more — with copy-paste templates ready for ChatGPT.
Attention-Interest-Desire-Action: The classic marketing framework adapted for AI prompts.
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Problem-Agitate-Solution: The go-to framework for pain-point driven copywriting.
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Situation-Task-Action-Result: The interview and achievement framework adapted for AI.
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Step-by-step reasoning prompts that dramatically improve AI accuracy on complex tasks.
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Assign AI a specific persona or role for more expert, consistent, and contextual responses.
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Provide examples of desired output so AI matches your exact style, format, and quality.
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Situation-Problem-Implication-Need-Payoff: The consultative selling framework for AI.
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Understand what customers actually hire your product to do, beyond features and demographics.
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Before-After-Bridge: Show the transformation your product creates.
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Add 'Let's think step by step' to any prompt for instant accuracy improvements.
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Substitute-Combine-Adapt-Modify-Put to other use-Eliminate-Reverse for creative ideation.
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The AIDA framework (Attention, Interest, Desire, Action) is one of the most effective structures for persuasive writing. When used as an AI prompt template, it produces marketing copy that naturally guides readers from awareness to conversion.
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PAS (Problem-Agitate-Solution) is arguably the most powerful copywriting framework for conversion. It works by identifying a pain point, making the reader feel it deeply, then presenting your solution as the relief.
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The BAB (Before-After-Bridge) framework paints a vivid picture of the customer's current pain (Before), their desired future state (After), and how your product bridges the gap. It's simple but incredibly effective for transformation-focused copy.
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Chain of Thought (CoT) prompting asks the AI to show its reasoning step-by-step before giving a final answer. This technique dramatically improves accuracy on math, logic, analysis, and complex reasoning tasks.
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Role-playing prompts tell the AI to adopt a specific persona or expertise. This shifts the AI's response style, vocabulary, and depth to match the assigned role, producing more expert and contextually appropriate outputs.
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Few-shot prompting provides the AI with 2-5 examples of ideal output before asking it to generate new content. This is the most reliable way to get AI to match a specific style, format, or quality standard.
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Zero-Shot Chain of Thought is the simplest prompt engineering technique: just add 'Let's think step by step' to any prompt. Research shows this single phrase improves accuracy by 10-40% on reasoning tasks.
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Jobs to Be Done (JTBD) is a product strategy framework that focuses on the underlying 'job' customers hire your product to accomplish. It shifts thinking from demographics to motivations.
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SCAMPER is a structured brainstorming technique that generates innovative ideas by applying seven different thinking lenses to an existing product, service, or process.
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Our free AI course teaches you advanced techniques beyond templates.