Core Principles for E-commerce AI Prompts
Before copying templates, understand what makes e-commerce-specific prompts effective:
- Be product-specific: Include category, materials, size, price range, and use cases
- Describe your shopper: Demographics, style, budget, and main buying motivation
- Add your brand voice: Minimalist, playful, luxury, Gen Z, etc.
- Define the channel: Product page, category page, email, ad, or social caption
- Include SEO hints: Primary and secondary keywords, plus any long-tail phrases
Prompts aligned with these elements consistently outperform generic "write me a description" requests. For more on effective prompting, see our How to Write Effective AI Prompts guide.
Product Page Prompts: Descriptions, Titles & Tags
1. High-Converting Product Description Prompt
"You are an e-commerce copywriter and SEO specialist. Product: [what it is] Details: [materials, size, color, variants, key features] Brand voice: [e.g., playful, minimalist, premium] Target customer: [who they are + main use case] Primary keyword: [e.g., 'wireless noise cancelling headphones'] Secondary keywords: [3–8 related phrases] Write a product description that: – Starts with a 2–3 sentence benefit-focused overview (not just specs) – Includes a 'Features' bullet list (5–7 bullets) – Includes a 'Why you'll love it' bullet list focused on outcomes – Adds a short 'Perfect for' section (use cases or gift ideas) – Naturally uses the primary keyword and some secondary phrases without stuffing – Stays under 250–300 words and is easy to scan on mobile"
2. SEO-Friendly Product Title Prompt
"Write 10 SEO-friendly e-commerce product titles for this product: – Product: [product] – Key attributes: [brand, size, material, color, main feature] – Primary keyword: [phrase you want to rank for] Requirements: – 60–70 characters or less where possible – Put the primary keyword near the beginning – Keep titles clear and human-readable (no keyword soup) – Mix angles: feature-led, benefit-led, target-audience-led, occasion-led Return as a numbered list."
3. Product Tag & Keyword Prompt
"You are doing SEO for an online store. Product: [short description] Category: [e.g., 'women's running shoes'] Generate 30 long-tail keyword ideas shoppers might search for this product. From those, pick the best 15 as product tags (2–4 words each). Group them into: primary intent (purchase), style/occasion, audience (e.g., 'for nurses', 'for wide feet'). Present as a table: tag | type | brief rationale."
For more keyword strategies, see our Long-Tail Keyword Clusters Guide.
Category, Collection & Landing Page Prompts
4. Category Page Copy Prompt
"Write conversion-focused SEO copy for a category page selling [category, e.g., 'minimalist home office desks']. Audience: [who they are + style preferences] Primary and related keywords: [list 5–10 phrases] Include: – 2–3 sentence intro summarizing the category and main benefit – A short section 'How to choose the right [category]' with 3–5 bullets – A short section 'Why shop [brand]' with 3–5 bullets (USP, shipping, returns, quality) – Total length 200–350 words Write in our brand voice: [describe voice]."
5. Campaign Landing Page Prompt
"Create copy for a campaign landing page promoting [product line or offer]. Offer: [e.g., '30% off back-to-school backpacks'] Audience: [target segment] Sections: – Hero: headline + subheadline + 1 CTA line – 'Why you'll love these [products]' (3–5 bullets) – 'Top picks' section (3 featured product blurbs, 40–60 words each) – Short FAQ (5 questions) about shipping, returns, sizing, and materials Tone: energetic but trustworthy. Keep total copy under 600–800 words."
Email & Lifecycle Marketing Prompts
6. Abandoned Cart Email Prompt
"Write an abandoned cart email for [brand]. Customer segment: [new customer / returning customer / VIP] Products in cart: [describe 1–3 items or category] Brand voice: [tone description] Email should include: – Short subject line (max 45 characters) with 3 variations – Friendly, non-pushy body copy (120–180 words) – Reminder of what they left behind and 2–3 key benefits – Optional incentive (e.g., free shipping) with clear time limit – One clear CTA button phrase Avoid guilt-tripping or overly aggressive language."
For more email strategies, see our Email Prompting Guide.
7. Post-Purchase Thank-You & Upsell Prompt
"Create a post-purchase email for customers who just bought [product or category]. Include: – Warm thank-you message and brand story note – Simple tips on how to use or care for the product (3–5 bullets) – 2–3 recommended add-on or complementary products with one-line benefits each – Soft CTA to browse these recommendations or join our newsletter/loyalty program Keep the body under 200–250 words and avoid hard selling."
8. Product Launch Email Sequence Prompt
"Design a 3-email product launch sequence for [new product or collection]. Audience: [segment: whole list / engaged only / VIPs] Email 1 (teaser): curiosity about the problem and upcoming solution Email 2 (launch): features, benefits, social proof, clear CTA to shop Email 3 (last chance): urgency about limited stock or time-bound offer, recap For each email, provide: – 3 subject line options – 1 preview line – 150–250 word body copy Maintain brand voice: [describe]."
Customer Support & Personalization Prompts
11. FAQ & Help Center Prompt
"Generate FAQs for an e-commerce store that sells [product type].
Context:
– Shipping: [regions, timeline, costs]
– Returns: [policy summary]
– Sizing/fit: [details if apparel]
– Materials/sourcing: [brief info]
Create 15–20 FAQ questions and answers that:
– Use natural language ('How do I…?', 'Can I…?')
– Answer each question in 2–3 sentences, direct answer first
– Are suitable for a help center and chatbot training"12. Personalized Recommendation Prompt
"You are a personal shopper for an online store. Customer profile: – Past purchases: [list] – Stated preferences: [style, budget, colors, constraints] – Occasion: [gift, self, event] Recommend 3–5 products from this catalog: [short catalog or categories] For each recommended product, include: – Name and category – 1–2 sentence explanation of why it's a good fit – One key benefit that matches their preferences"
Analytics, CRO & LLM-SEO Prompts
13. CRO Insight Prompt
"Act as a CRO strategist for an online store. Data snapshot: – Product: [name] – Page views: [number] – Add-to-cart rate: [percent] – Checkout completion rate: [percent] – Main traffic sources: [list] Suggest 5–10 hypotheses for why conversion might be lower than expected. Propose 5 specific A/B tests (copy, images, layout, social proof, pricing display). For each test, list what metric to track and what success looks like."
14. LLM SEO Prompt for E-commerce Content
"You are an LLM-SEO specialist for e-commerce. Product or category: [describe] Target keywords: [list 5–10 phrases] Generate 10–15 natural-language questions potential buyers might ask in AI search about this product/category. For each question, write a 2–3 sentence answer that could work as an AI Overview or featured snippet (40–60 words, direct answer first). Present as Q: / A: pairs."
For more LLM SEO strategies, see our LLM SEO Prompt Library.
15. Competitor Page Comparison Prompt
"Compare my product page copy to competitors. My page content: [paste copy] Competitor page summaries: [paste summaries or bullet notes] Identify 5–10 ways competitor pages communicate value better. Identify gaps where my page could add information (benefits, FAQs, social proof, trust signals). Draft an improved version of my hero section and main description that closes these gaps."
Simple Workflow: Plugging This into Your Store
- 1. List & Keywords: For each product, define primary/secondary keywords and buyer persona
- 2. Product Pages: Use product description, title, and tag prompts to build or refresh listings
- 3. Collections & Campaigns: Use category and landing page prompts for key categories and seasonal offers
- 4. Lifecycle: Use abandoned cart, post-purchase, and launch email prompts to automate key flows
- 5. Growth & Optimization: Use CRO and LLM-SEO prompts to improve conversion rates and visibility in both Google and AI search
FAQ: Using AI Prompts for E-commerce
Are AI-generated product descriptions safe for SEO?
Yes, as long as descriptions are accurate, unique, and genuinely helpful. Search engines care more about quality and relevance than the tool used to draft the copy.
Will using AI prompts make my store sound generic?
It can if you don't add brand voice and specifics. Use prompts as a starting point, then add unique details, stories, and tone of voice to differentiate.
Where do AI prompts have the biggest impact in e-commerce?
The highest-ROI areas are usually product descriptions, email flows (abandoned cart, post-purchase), ads, and category copy, followed by FAQ/chat and LLM-SEO content.
Can the same prompts work across ChatGPT, Claude, Gemini, etc.?
Yes. Prompts that include product details, audience, channel, and SEO keywords work reliably across modern LLMs. You may tweak a few details per tool for optimal results.