How HeyGen Prompts Work
HeyGen lets you control: how AI avatars look, how they move, and how AI scripts are generated. For looks, structure prompts into image type, main subject, background scene, and composition style. For scripts, use short bullet lists with tone, role, pacing, and motion instructions.
Prompt Formula for Avatar Looks
HeyGen's avatar look guide suggests: Image type + Main subject + Background scene + Composition & aesthetics
"Studio headshot photo of a professional woman in her 30s wearing a blazer, neutral gray background, mid-range composition, natural lighting, confident but friendly expression, highly detailed, realistic."
25+ Avatar Look Prompts
- Professional woman, 30s, blazer, neutral background, mid-range, realistic
- Middle-aged man with glasses, modern office, soft lighting, blurred background
- Young Black woman, casual streetwear, colorful city wall, warm tones
- South Asian man, button-down shirt, light beige background, professional look
- Woman, 40s, curly hair, bright blouse, home office with plants
- Young man, hoodie, headphones, dark background, tech creator vibe
- Woman in café with laptop, warm light, shallow depth of field, relaxed
- Older man, gray hair, kind eyes, soft blue background, close-up, gentle smile
- Woman, business attire, corporate office, daylight from windows, confident
- Fitness coach, sportswear, gym setting, strong lighting, energetic expression
30+ Script Prompt Ideas
"Role: [role]. Audience: [audience]. Goal: [goal]. Length: [duration]. Structure: [hook → body → CTA]. Tone: [tone keywords]."
- 60-second brand explainer for AI prompts membership
- 90-second SaaS onboarding walkthrough for non-technical users
- 45-second elevator pitch for your prompts library
- 2-minute product demo walking through 3 steps
- 60-second customer testimonial script
- 2-minute training script on expense submission
- 90-second explainer on prompt engineering basics
- 3-minute course module on AI tools
- 60-second safety reminder script
- 90-second onboarding for remote employees
Best Practices for HeyGen Prompts
- Put crucial instructions first: role, audience, goal, then style details
- Keep prompts short and clear: use simple, direct language with bullet points
- Separate concerns: use one prompt for look, one for script, one for motion
- Use realistic phrasing: "natural pose", "authentic emotion", "realistic lighting"
- Iterate & adjust: try multiple runs, then refine one factor at a time