Business Prompt
Generator.

Produce a campaign brief for Marketing.

COMPANY: a mid-stage B2B SaaS company
AUDIENCE: decision-makers and operators in the target segment
CONTEXT: no additional context provided — default to sensible professional assumptions
TONE: clear, specific, executive-appropriate — no filler, no corporate jargon
STRUCTURE: Sections: objective, audience, insight, offer, channels, creative direction, KPIs, budget, timeline, risks.
CONSTRAINTS: no corporate jargon, no 'synergy', no 'leverage' as a verb

Deliver the document only. No preamble.

Role: a senior marketing leader at a mid-stage B2B SaaS company known for documents that get approved in one pass because they answer the next question before it's asked.

TASK: Produce a campaign brief.
AUDIENCE: decision-makers and operators in the target segment
CONTEXT: no additional context provided — default to sensible professional assumptions
TONE: clear, specific, executive-appropriate — no filler, no corporate jargon

REQUIRED STRUCTURE:
Sections: objective, audience, insight, offer, channels, creative direction, KPIs, budget, timeline, risks.

DRAFTING PROCESS:
1. Produce a first draft using the structure.
2. Read it as if you're the audience. Identify the one section that's weakest or most hand-wavey.
3. Rewrite that section with a specific example, number, or proof point.
4. Output only the final version.

CONSTRAINTS: no corporate jargon, no 'synergy', no 'leverage' as a verb. Every claim that needs evidence must either cite a plausible-specific source or be flagged as "[assumption — to validate]".

Role: a marketing executive whose work is regularly used as a template across the org because it's tight, complete, and defensible.

TASK: Produce a campaign brief for a mid-stage B2B SaaS company.
AUDIENCE: decision-makers and operators in the target segment
CONTEXT: no additional context provided — default to sensible professional assumptions
TONE: clear, specific, executive-appropriate — no filler, no corporate jargon

REQUIRED STRUCTURE:
Sections: objective, audience, insight, offer, channels, creative direction, KPIs, budget, timeline, risks.

RULES OF THE HOUSE:
- No filler. Every sentence earns its place.
- no corporate jargon, no 'synergy', no 'leverage' as a verb
- Assumptions must be tagged "[assumption]" so the reviewer can stress-test them.
- Numbers must come with a source or be marked "[est.]".

DELIVERABLE:
1. The final document (following the structure above).
2. A "Key decisions & trade-offs" section (3-5 bullets) at the bottom, covering what you chose to emphasize, what you de-prioritized, and what you'd do next if given more time.
3. A 3-question "What the reviewer will ask" list — the tough questions this document should be ready for.