Hailuo AI Prompts

Hailuo AI is the consumer video generation product from MiniMax, an AI lab based in Shanghai. It turns text or a starting image into short clips and is reachable at hailuoai.video. The lineup runs Hailuo 01, Hailuo 02 (released June 18, 2025 with native 1080p output), and Hailuo 2.3, which leads the WorldModelBench physics benchmark. MiniMax built the video models in-house, separate from OpenAI Sora or Kuaishou Kling, and is also known for its text and audio models.

Write four parts in order: subject, motion, camera, and environment with light. Example: a fox trotting across snow, ears twitching, slow side tracking shot, cold blue dusk light. Hailuo reads the motion verb and the camera direction most strongly, so name one of each rather than stacking three. Put the style word at the very front if you want a non-photoreal look, since a style named late in the prompt tends to get dropped during the first second of the clip.

Text-to-video is best when you want full creative control over the whole scene from scratch. Image-to-video is the better path when you already have a character, a product, or a composition you want to keep exact. For image-to-video, upload the still and describe only the motion, not the contents. Saying animate this portrait with subtle breathing and one blink holds the face far better than re-describing the person, which can cause the model to redraw them and lose the likeness.

It depends on the model. Hailuo 02 offers 768p at 6 or 10 seconds and native 1080p at 6 seconds, per MiniMax release notes. Hailuo 2.3 extends to roughly 10 seconds with strong motion. The original Hailuo 01 caps at 720p and 6 seconds. For anything longer than a single shot, generate several clips with a consistent subject description and stitch them in an editor rather than asking for one long take, which loses coherence past the model ceiling.

The core Hailuo models output silent video. If your deliverable needs dialogue or effects, the usual workflow is to generate the visuals in Hailuo, then add voice with a tool like ElevenLabs and layer ambient sound or music in your editor. Google Veo 3 is the mainstream model that produces synchronized native audio in one pass as of May 2026, so if a single-step audio result is the goal, Veo is worth a look. For most short social clips, adding sound in post is quick and gives you more control.

Three common causes. First, you asked for several camera moves at once, such as a pan plus a zoom plus a crane, so the model compromises and smears. Second, the scene is too crowded, so faces and hands degrade as the clip plays. Third, your starting image had heavy texture or small text the model could not preserve. Fix it by naming a single camera move, simplifying the scene to one or two subjects, and feeding a cleaner reference image with the important element large in frame.

Describe the physical event in plain cause-and-effect terms and keep the camera still or slow. Hailuo 2.3 was tuned on physical realism, so prompts like a glass shattering as a ball passes through it or waves crashing against a pier resolve convincingly. Avoid telling the model to make it look realistic as an abstract instruction. Instead, give the concrete action, the material (glass, water, cloth, sand), and the force involved. Naming the material is the single biggest lever for believable motion.

Yes. Hailuo recognizes a film vocabulary: dolly-in, dolly-out, pan left, pan right, tilt up, tilt down, crane up, orbit, tracking shot, and locked-off (static). Pair the move with a speed word such as slow or gentle for steadier results. The reliable pattern is one named move per clip. If you need a complex sequence, build it as separate clips, each with a single move, then cut between them. Stacking moves in one prompt usually makes the model pick two and ignore the rest.

Partially. Hailuo responds better to positive framing than to long lists of what to avoid, but short negatives help. Adding no text overlay, no extra people, or no camera shake at the end of a prompt does reduce those artifacts. The more effective move is to describe the clean version directly. Instead of writing no blurry background, write sharp background in focus. Reserve negatives for one or two specific problems you keep seeing rather than padding the prompt with a dozen of them.

The free tier hands out daily credits, enough for a few short generations per day, which is plenty for learning the prompt structure. Paid subscriptions on hailuoai.video add more credits, faster queues, and higher-quality model access. Prices and credit amounts vary by tier and change often, so check hailuoai.video/subscribe for today's numbers (figures current as of May 2026). Occasional creators get a long runway from the daily allotment, while anyone shipping clips weekly will want a paid plan to lift the daily ceiling and skip the queue.

Use Hailuo 02 for clean photoreal scenes where instruction following and 1080p sharpness matter, such as product shots and cinematic establishers. Use Hailuo 2.3 when physical motion is the star (shattering, splashing, cloth, crowds) or when you want a stylized look like anime or ink wash, since 2.3 added stronger stylization and micro-expressions. Hailuo 01 remains fine for quick 720p drafts. When in doubt, draft on a faster model, then regenerate the keeper prompt on the higher-quality model.

Hailuo rewards plain physical description and is forgiving with realistic motion, which makes it friendly for documentary and product work. OpenAI Sora 2 allows longer single clips and a storyboard flow. Kuaishou Kling offers Motion Brush for masking a region to animate. Google Veo 3 is the one that adds native synchronized audio. The prompt skills transfer across all four, since each wants a clear subject, one motion, and one camera move. Hailuo's edge is believable physics on short, single-shot clips.