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Read the guideLuma AI pricing in 2026 spans three individual plans plus two business plans. Plus is $30 per month, Pro is $90 per month, and Ultra is $300 per month, with Team and Enterprise quoted by sales. The current lumalabs.ai pricing page has no permanent free tier, though new accounts can receive limited trial credits and a watermarked legacy Dream Machine free plan still appears in Luma's learning hub. All paid plans include commercial use and access to Luma's own Ray models plus hosted third-party models like Veo 3.1, Kling 3.0, Seedance 2.0, GPT Image, Nano Banana, and ElevenLabs audio, all metered through one credit pool. Pro gives 4x the usage of Plus and Ultra gives 15x, run through the Luma Agents. Annual billing saves up to 20 percent. Pricing confirmed on lumalabs.ai on May 26, 2026.
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Individual creators starting on the unified Luma app
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Working creators and freelancers shipping regular video and image work
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Power users and small studios producing video at volume
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Agencies and in-house teams needing shared credits and admin controls
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Large organizations with security, volume, and data-residency needs
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There is no permanent free tier on the current lumalabs.ai pricing page. New accounts may get limited trial credits, and a watermarked, non-commercial Dream Machine free plan still appears in Luma's learning hub for the legacy product.
Credits are metered per second by model and resolution. A 10-second 1080p clip on Ray3.14 runs about 800 credits, while a 10-second 1080p Veo 3.1 clip with audio runs about 2,800 credits, so the premium hosted models drain a plan far faster than Luma's own Ray models.
Monthly credits do not roll over. Unused credits reset when your billing cycle restarts, per the Luma credit-system docs.
Top-up credits purchased separately are valid for one year and follow you across upgrades and downgrades, unlike monthly plan credits.
iOS subscriptions cost more than web because of Apple's platform fee. On the legacy Dream Machine plans the iOS Lite tier was $12.99 versus $9.99 on web, and iOS Plus was $37.99 versus $29.99.
The legacy Dream Machine Web plans (Lite $9.99 with 3,200 credits, Plus $29.99 with 10,000 credits, Unlimited $94.99) are still documented in the learning hub and differ from the new Plus, Pro, and Ultra structure.
The Dream Machine API is billed separately from the web subscription. Web credits do not transfer to API usage, which has its own billing page.
Relaxed Mode, the unlimited slow-queue generation, was tied to the Unlimited and Enterprise plans on the legacy structure. Lower legacy tiers ran out when their credits did.
We verify these prices on the first weekend of each calendar quarter against lumalabs.ai/pricing. Last full pass: May 26, 2026. Next planned: August 1, 2026.
When we re-checked Luma in May 2026, the biggest surprise was not a price change but a structure change. The standalone Dream Machine plans we had been tracking (Lite, Plus, Unlimited) had given way to a unified Luma app with Plus at $30, Pro at $90, and Ultra at $300. The learning hub still documents the old tiers, so for a while both worlds coexist.
The credit math is where budgets go sideways. We ran the same 10-second 1080p shot on Ray3.14 and on Veo 3.1 with audio. The Ray clip cost about 800 credits, the Veo clip about 2,800. Defaulting to the premium model out of habit can burn a Plus plan in a few afternoons, so we draft on Ray and only finish on Veo when the shot earns it.
We also confirmed the Apple tax is real. On the legacy iOS plans, the same tier ran several dollars more than on the web. If you have the choice, subscribe through lumalabs.ai in a browser rather than inside the iOS app.
Picking a plan: start on Plus if you are an individual, move to Pro the first month you run out of credits early, and treat Ultra as a studio line item rather than a personal one. If you only need a few clips, do not subscribe at all, use trial credits or a pay-per-clip tool.
For most individuals coming to the new unified Luma app, Plus at $30 per month is the entry point that makes sense, and it is the plan we would start on. You get commercial use, no watermarks, and access to both Luma's Ray models and the hosted Veo, Kling, and Seedance models through one credit pool. Step up to Pro at $90 per month the moment your credits run dry before month end, since Pro gives 4x the usage of Plus. Ultra at $300 per month is a small-studio decision for people producing 1080p or HDR video at volume, not an individual splurge. Watch the credit math: premium models like Veo 3.1 with audio cost roughly 3.5x the credits of Ray3.14 at the same length, so a plan that feels generous on Ray can vanish on Veo. Do not pick Luma if you only need a handful of clips a month, a pay-per-clip tool or a cheaper single-model subscription will cost less. Choose Luma when you want one app that spans video, image, and audio with the newest models in a single credit balance.
Luma's three individual plans are Plus at $30 per month, Pro at $90 per month, and Ultra at $300 per month, with Team and Enterprise quoted by sales. Annual billing brings the effective monthly cost to about $25, $75, and $250 respectively, a saving of up to 20 percent. These plan prices were confirmed on lumalabs.ai on May 26, 2026. The pricing page no longer lists a permanent free tier.
The current lumalabs.ai pricing page starts at Plus and shows no permanent free tier. New accounts can receive limited trial credits to test the product, and a watermarked, non-commercial Dream Machine free plan still appears in Luma's learning hub for the older product. If your goal is to evaluate Luma before paying, use the trial credits, then move to Plus once you confirm it fits your workflow.
Luma is consolidating the standalone Dream Machine product into a unified Luma app with Luma Agents. The new individual plans are Plus, Pro, and Ultra. The legacy Dream Machine Web tiers (Lite at $9.99, Plus at $29.99, Unlimited at $94.99) still show in the learning hub and use a different credit and naming scheme. If you are on a legacy plan, your terms hold until Luma migrates you, but new sign-ups land on the Plus, Pro, Ultra structure.
Every generation spends credits from your monthly pool, and the cost depends on the model, resolution, duration, and whether audio is included. Luma's own Ray3.14 is cheaper per second than hosted premium models. A 10-second 1080p Ray3.14 clip runs about 800 credits, while a 10-second 1080p Veo 3.1 clip with audio runs about 2,800 credits. Unused monthly credits do not roll over and reset each billing cycle.
Luma's pricing page lists its own Ray3.14 and Ray3.14 HDR alongside hosted third-party models including Veo 3.1, Veo 3, Kling 3.0, Kling 2.6, Kling Omni, and Seedance 2.0. For images it hosts GPT Image, Nano Banana, Seedream, and its own Uni-1 and Photon. Audio runs through ElevenLabs models. All of them bill from the same credit pool, so picking a cheaper model stretches your plan further.
Pro gives 4x the usage of Plus for three times the price, so per credit it is actually cheaper than Plus. The question is volume. If you regularly exhaust your Plus credits before the month ends, Pro pays for itself and removes the friction of buying top-ups. If you make a handful of clips a month, Plus is the better value and you can buy occasional top-up credits when you have a busy week.
Apple takes a platform fee on in-app purchases, and Luma passes part of that through. On the legacy Dream Machine plans, the iOS Lite tier was $12.99 versus $9.99 on web, and iOS Plus was $37.99 versus $29.99. The lesson carries over: subscribe through the web app at lumalabs.ai rather than inside the iOS app to avoid the Apple surcharge where Luma offers both.
Yes, commercial use is included on all paid Luma plans, and paid output has no watermark. The legacy Dream Machine free and Lite tiers were non-commercial and watermarked, which is one reason the free experience is limited. If you are producing client or revenue work, you need at least the Plus plan. Always confirm the current terms of service on lumalabs.ai before high-stakes commercial projects.
Yes. Luma advertises savings of up to 20 percent on yearly billing. Plus is billed at $300 for the year, an effective $25 per month. Pro is $900 for the year, about $75 per month. Ultra is $3,000 for the year, about $250 per month. Annual plans require paying the full year upfront, so we suggest a month or two on monthly billing before committing.
Luma Plus at $30 per month sits in the same band as Runway's mid plans and above Kling's entry tier. The difference is breadth: Luma bundles its own Ray models plus hosted Veo, Kling, and Seedance in one credit pool, so you are paying for a multi-model studio. Runway leans on its own Gen-4 model and editing suite, and Kling is cheaper if you only want Kuaishou's model. Kling is also available inside Luma, which blurs the comparison.
Start with the trial credits Luma grants new accounts to confirm the output suits you. If you only need occasional clips, subscribe to Plus for a single month, generate in a focused batch, then cancel before renewal. Favor Ray3.14 over Veo 3.1 to stretch credits, since Ray costs roughly a third of the credits per second. For one-off needs, a pay-per-clip tool may undercut a full month of Plus.
Luma has moved quickly in 2025 and 2026, including the rename from Dream Machine plans to the unified Plus, Pro, and Ultra lineup. Because the structure is still settling, expect this page to age quicker than a mature product would. Our quarterly re-verification against lumalabs.ai is scheduled next for early August 2026, and the vendor page wins any disagreement with what you read here.