Claude Prompts for Content Creation
28 copy-paste prompts for creators and marketers: a voice brief, ideas from your own material, outlines, drafts, repurposing, titles and a pre-publish check. Claude drafts; you decide what goes out.
Last updated October 17, 2026
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What this page is for
Content creation with AI goes wrong in a predictable way: a topic goes in, a confident, generic piece comes out, and it sounds like every other post on the subject. The fix is not a cleverer one-line prompt. It is giving Claude the things only you have, such as your voice, your audience's actual questions and your experience, and splitting the work into stages you can check.
Claude handles long, structured inputs well, and Anthropic's prompting guidance recommends labelled XML blocks so instructions and material stay separate. Every drafting prompt here uses that pattern: voice brief, outline, material. It makes it obvious when Claude adds something that was not in the material.
For the wider strategy across tools, see AI for content creation and how to use ChatGPT for content creation. For longer writing projects, see how to use Claude for writing. This page is the prompt set.
Which prompt to run
| Stage | Paste | Claude must not |
|---|---|---|
| Voice and audience | Real samples, audience notes | Describe the voice with vague adjectives |
| Ideas | Notes, transcripts, comments, questions | Invent examples or audience quotes |
| Outline | Idea, main point, material | Skip the evidence each section needs |
| Draft | Voice brief, approved outline, material | Fill gaps with plausible facts |
| Repurpose | The published piece or transcript | Add claims that were not in the source |
| Pre-publish | Draft plus material (and brand brief) | Confirm a fact from memory |
Set up once, reuse every week
If you publish on a schedule, create a Claude Project for it. Anthropic describes Projects as workspaces with their own instructions and uploaded knowledge. Put the voice brief in the project instructions, and upload the audience brief, pillars and a few of your best pieces. Start each new piece in a fresh chat inside the project so drafts do not bleed into each other.
Turn web search on for fact-checking when your plan has it, and ask Claude to search explicitly when you need a source. Open each link it cites. A citation is only useful after you have checked that the page says what the draft claims.
Keep your editorial calendar and final files in your own tools. The chat is where you work, not where you store what you published.
28 copy-paste Claude content prompts
Replace every [bracket]. Paste the voice brief above drafting prompts. Anything marked NEEDS SOURCE is your job before publishing.
Set your voice and audience once
Write these once, save them in a Project or a note, and paste them above the drafting prompts.
<samples> [paste 3 to 5 pieces you wrote and like] </samples> Describe the voice in these samples in concrete, checkable terms: typical sentence length, words and phrases I use, words I never use, how I open, how I close, how I use humour, how formal I am. Quote one line from the samples for each point. Do not write new content yet.
Turn this into a voice brief under 180 words I can paste above every drafting prompt. Include a "never write" list of phrases and habits to avoid. <voice_notes> [paste the description and your edits] </voice_notes>
<audience> [who they are, what they already know, what they struggle with, where they read] </audience> Write an audience brief: their three most common problems in my topic, the words they use for those problems, what they are tired of hearing, and what would make them save or share a post. Mark anything you inferred as INFERRED.
Help me define three to five content pillars for [topic or business]. For each pillar: what it covers, what it excludes, one example idea, and which audience problem it serves. Use my audience brief only. <audience_brief> [paste] </audience_brief>
Ideas from real material
The best ideas come from things you already have: calls, comments, notes and questions.
<raw_material> [paste call notes, customer emails, comments, voice-memo transcript, or a talk you gave] </raw_material> Pull out 10 content ideas from this material. For each: a working title, the specific moment or quote it comes from, the audience problem it answers, and the best format (post, thread, newsletter, short video, long article). Do not invent examples beyond the material.
Here are the questions my audience asked this month. Group them into themes, and for each theme suggest one piece that would answer several questions at once. Rank the themes by how often they came up. <questions> [paste] </questions>
I have a strong opinion about [topic]: [opinion]. Help me turn it into a piece worth reading. List the best counterargument, what evidence I would need, what personal experience I could use, and three angles for the opening. Do not water the opinion down.
<content_list> [paste titles of what I published in the last 3 months] </content_list> Audit this list against my pillars. Which pillar is underserved, which ideas repeat, and what three pieces would fill the gaps? Keep suggestions inside my pillars. <pillars> [paste] </pillars>
Outlines before drafts
Agree the shape first. A weak outline produces a long, smooth draft that says little.
<voice_brief> [paste] </voice_brief> <idea> [title, audience problem, my main point, raw material] </idea> Write an outline: one-sentence point of the piece, the hook, three to five sections with the claim of each section and the example or evidence it needs, and the close. Mark every factual claim NEEDS SOURCE unless it is in my raw material.
Critique this outline as a skeptical reader in my audience. Where would you stop reading? Which section is obvious? What question is left unanswered? Suggest changes, but keep my main point. <outline> [paste] </outline>
Give me three different structures for this idea: a how-to, a story-led piece, and a myth-versus-reality piece. Same main point, different shape. One paragraph each describing the flow. <idea> [paste] </idea>
Turn this outline into a short brief for a YouTube or short-form video: the first five seconds, the beats, on-screen text, and the call to action. Keep it to what I can film myself with a phone. <outline> [paste] </outline>
Drafts in your voice
Claude drafts from your outline and material. Facts it does not have stay marked.
<voice_brief> [paste] </voice_brief> <outline> [paste approved outline] </outline> <material> [notes, quotes, examples] </material> Write the draft. Follow the voice brief, use only facts and examples from the material, and write [NEEDS SOURCE] where a claim needs evidence I have not given you. Do not invent quotes, names, numbers or studies.
Write a LinkedIn post from this idea in my voice, under 200 words. One concrete example from my material, one clear takeaway, no hashtag pile, no "Here's the thing" or similar openers. Then give me two alternative first lines. <voice_brief> [paste] </voice_brief> <idea_and_material> [paste] </idea_and_material>
Write a newsletter issue from these notes in my voice: a personal opening (from my notes only), the main lesson, one practical step, and a short sign-off. Around 400 words. Keep links as [LINK: description] placeholders. <notes> [paste] </notes>
Here is a draft I wrote. Edit it for clarity and rhythm only. Keep my opinions, examples, and word choices unless they are unclear. Return the edit and a list of every change that alters meaning, so I can reject it. <draft> [paste] </draft>
Repurpose one piece into many
Each format gets its own prompt. Do not ask for ten formats in one message.
<source> [paste a published article or transcript] </source> Pull out the five strongest standalone ideas in this piece. For each, quote the passage it comes from and suggest the format it suits best. Do not add new claims.
Turn this article into a thread or carousel of 6 to 8 parts. Each part should stand alone and use a line or example from the article. Last part: a plain call to read the full piece at [LINK]. <article> [paste] </article>
Write a 45-second short-video script from this article: spoken hook in the first line, three beats, on-screen text for each beat, and a closing line. Spoken English, short sentences, my voice brief applies. <voice_brief> [paste] </voice_brief> <article> [paste] </article>
From this podcast or video transcript, write show notes: a two-sentence summary, five timestamps with topics (use the times in the transcript only), three quotes worth sharing (verbatim), and links mentioned as placeholders. <transcript> [paste] </transcript>
Titles, hooks and descriptions
Ask for options with reasons. Choose the one that is true to the piece.
Give me 10 title options for this piece: three plain and descriptive, three curiosity-led, two with a number that is actually in the piece, and two question titles. No clickbait that the piece does not deliver. Mark the one you would test first and why. <piece> [paste or summarise] </piece>
Write five opening lines for this post. Each must use a concrete detail from the material, not a general statement. Rank them by how quickly they get to the point. <material> [paste] </material>
Write a search-friendly meta description (under 155 characters) and a social description (under 200 characters) for this article. Both must describe what the reader gets, in plain words. No "In this article". <article> [paste] </article>
Write three thumbnail text options (four words or fewer) and a one-line image brief for each, for this video. The text must match what the video actually covers. <video_summary> [paste] </video_summary>
Check before you publish
The last pass catches what readers and platforms notice first.
Fact-check this draft. List every factual claim, number, name, date and quote. For each, say SUPPORTED BY MATERIAL (and where), NEEDS SOURCE, or LIKELY WRONG. Do not confirm anything from memory. If web search is on, find a primary source for each NEEDS SOURCE item and link it. <draft> [paste] </draft> <material> [paste] </material>
Scan this draft for filler and cliches: empty openers, stacked adjectives, "in today's fast-paced world", "unlock", "game-changer", rhetorical questions with no answer, and lines that repeat the previous line. Quote each one and suggest a cut or a plainer line. <draft> [paste] </draft>
This is a sponsored post for [brand]. Check that the disclosure is clear, near the start, and in plain words, and that no claim goes beyond what the brand brief allows. List problems with quotes. I will confirm the final wording against the FTC guidance and the contract. <post> [paste] </post> <brand_brief> [paste] </brand_brief>
Read this draft as a first-time reader from my audience. In five bullets: what you learned, what confused you, where you would stop, what you would share, and what is missing. Be blunt. <draft> [paste] </draft>
A worked example
Say you run a small bakery and want a weekly post. You paste five captions you wrote and liked into the voice prompt. Claude notes that you write short sentences, use the word “proper” a lot, never use exclamation marks, and close with the day's bake. That becomes the voice brief.
Next you paste a week of customer questions from DMs. The idea prompt finds that three people asked why sourdough is sometimes denser. That becomes the post. The outline prompt suggests a hook, two causes you described in your notes, and a close. The draft prompt writes it in your voice and marks one claim about hydration percentages NEEDS SOURCE, because you never gave it a number.
You either add the figure from your own recipe or cut the line. Then you run the filler check, which flags an opener you would never use. You cut it, add a photo of that morning's loaf and post. Every fact in the piece came from you.
Tips for content that sounds like you
- Write the voice brief from real samples, not adjectives like witty or authoritative.
- Feed Claude your material: notes, transcripts, comments. Ideas from nothing sound like nothing.
- Outline first. Approve the shape before asking for a draft.
- Mark unsupported claims NEEDS SOURCE and fill them yourself.
- Repurpose one format per prompt so each piece fits its platform.
- Ban the phrases you never use, by name.
- Disclose sponsorships clearly with the post, in plain words.
- Do a final human pass: add one detail only you could know.
Primary sources
- Anthropic docs: Use XML tags to structure prompts
- Claude Help Center: What are projects?
- Claude Help Center: Enable and use web search
- Google Search Central: Creating helpful, reliable, people-first content
- Claude Help Center: Can Claude produce images?
- FTC: Disclosures 101 for Social Media Influencers
Checked October 17, 2026. Claude features and plan limits change often; confirm them in your account. The FTC guidance applies to US endorsements; other countries and platforms have their own disclosure rules.
Claude content creation FAQ
What are good Claude prompts for content creation?
Good prompts give Claude your own raw material and rules: a voice brief with real samples of your writing, the audience, the one point of the piece, and notes, transcripts or examples you supply. Then ask for one stage at a time: ideas, outline, draft, edit, repurpose. Prompts that only ask for a viral post about a topic produce generic text and sometimes invented facts.
How do I make Claude write in my voice?
Paste three to five pieces you wrote and liked, and ask Claude to describe the voice in concrete terms before it writes: sentence length, vocabulary you use and avoid, how you open and close, how you use humour. Save that description as a voice brief, ideally in a Claude Project's instructions, and paste it above every drafting prompt. Then edit the draft yourself; a voice brief gets close, not identical.
Is Claude better than ChatGPT for content creation?
It depends on the job and your account, and both change often. Many creators like Claude for long-form drafting and editing from supplied material, and ChatGPT for image generation in the same chat. Anthropic's help center says Claude does not generate photos or illustrations the way image tools do; it can build diagrams, charts and SVG or HTML visuals, and analyse images you upload. Plan visuals with a separate image tool if you need them. Test both on one real piece rather than trusting a ranking.
Will Google penalise content written with Claude?
Google's guidance on helpful content focuses on whether a page is original, useful and made for people, not on which tool helped write it. Content made mainly to manipulate rankings, at scale and without added value, is the problem. Use Claude to work from your own experience, data and examples, and add something a reader cannot get from a generic answer.
Can Claude find statistics and sources for my posts?
With web search turned on, Claude can find and link sources, and it shows citations. Open every link and check the number in the original before you publish. Without web search, do not ask Claude for statistics at all; it can produce plausible numbers that do not exist. The prompts on this page mark missing facts as NEEDS SOURCE instead.
How should I disclose sponsored or AI-assisted content?
For paid partnerships, the FTC's guidance for influencers says to disclose any material connection to a brand clearly, with the post itself, in plain words such as ad or sponsored. AI-assistance disclosure rules depend on the platform and the client; some platforms require labels for realistic AI media. Check the rules of the platform and the contract you are working under.
Should I use a Claude Project for content?
If you publish regularly, yes. Anthropic describes Projects as workspaces with their own instructions and uploaded knowledge. Put your voice brief, audience notes, content pillars and a few of your best pieces in the project, and keep each new piece in its own chat inside it. Keep published files and the editorial calendar in your own tools.
How do I stop Claude content sounding like AI?
Give it specific material, ban the phrases you never use, and ask for plain sentences. Then do a human pass: add a real example, a detail only you know, and a clear opinion. The prompts include a cliche-and-filler check that quotes the offending lines so you can cut them.