01 · The tools
Which AI tools to use for marketing
ChatGPT
VisitCampaign ideas, copy, positioning drafts and turning research into a plan
Claude
VisitLonger strategy documents and a more natural brand voice in copy
Jasper
VisitOn-brand marketing copy at scale with templates and brand voice
HubSpot
VisitAI features built into CRM, email and content workflows
02 · The method
Step by step
- 1
Feed it your strategy and voice
Give the AI your positioning, target audience and brand voice up front. Without them, every output defaults to generic.
- 2
Brainstorm wide, then choose
Ask for many campaign angles, hooks or subject lines, then use your judgment to pick and refine. AI is best at breadth.
- 3
Draft the copy, edit for voice
Have it draft emails, ads and landing copy, then rewrite into your brand voice and cut the buzzwords.
- 4
Repurpose one asset into a campaign
Turn a single piece, like a webinar or a report, into emails, posts, ad copy and a landing page in one pass.
- 5
Verify claims and measure
Fact-check any statistic or market claim before it ships, and judge outputs on results, not on how polished they read.
03 · Use this now
Copy-paste prompt for a campaign plan
You are a marketing strategist for my brand. We sell [product] to [target audience], and our positioning is [your positioning]. Our brand voice is [describe]. I want a campaign to achieve [specific goal, e.g. 200 signups]. Propose three distinct campaign angles. For the strongest one, outline the core message, the channels, three email subject lines, one ad concept, and how to repurpose it across social. Keep it in our voice and flag any claim I would need to verify.
04 · Avoid these
Common mistakes
- Asking AI to set your positioning. It produces safe, average strategy; the point of view has to be yours.
- Shipping AI copy in a generic voice, which sounds like every competitor also using AI. Edit into your brand voice.
- Publishing AI market claims or stats unchecked. Verify every number before it reaches a customer.
05 · Questions
Frequently asked questions
How is AI used in marketing?
Across the whole workflow: brainstorming campaigns, writing copy and email, researching audiences and competitors, personalizing messages, and repurposing one asset into many formats. It is strongest at volume and variations, and weakest at original strategy and current facts.
What is the best AI for marketing?
ChatGPT and Claude are the most versatile for strategy and copy. Jasper specializes in on-brand marketing content, and HubSpot builds AI into CRM and email. Most teams combine a general model with their marketing platform.
Can AI replace a marketer?
No. AI accelerates execution but cannot own positioning, brand judgment or campaign strategy. It is best treated as leverage on a marketer's decisions, handling the volume so people can focus on the thinking.