01 · The tools
Which AI tools to use for social media
02 · The method
Step by step
- 1
Give the AI your voice and audience
Paste two or three of your best past posts and describe your audience. This is what stops the output sounding generic.
- 2
Start from a real idea
Bring the angle, insight or offer yourself. Ask AI to develop and format it, not to invent what to say from nothing.
- 3
Repurpose one idea into many
Turn a single point into a thread, a carousel outline, a short-video script and a caption. One idea, several formats.
- 4
Generate variations to test
Ask for three or four different hooks or opening lines per post so you can test what actually gets engagement.
- 5
Edit for voice and check facts
Trim the AI tells, keep it in your voice, and verify any claim or statistic before it goes out under your name.
03 · Use this now
Copy-paste prompt to repurpose one idea
You are a social media writer for my brand. My audience: [describe]. My voice, from these example posts: [paste 2 to 3]. Here is one idea I want to post about: [your idea/insight]. Turn it into: a short text post, a 5-slide carousel outline, a 30-second video script, and an Instagram caption. Keep my voice, avoid generic hooks, and give me two alternative opening lines for each so I can test them.
04 · Avoid these
Common mistakes
- Posting generic AI output with no personal angle, which sounds like every other automated account.
- Skipping the voice examples, so everything reads in the default AI tone.
- Publishing AI claims or stats without checking; a wrong 'fact' under your name costs trust.
05 · Questions
Frequently asked questions
Can AI run my social media for me?
It can draft, caption and repurpose at scale, but the ideas and judgment still need to be yours. Fully automated AI accounts tend to sound generic and underperform. Use AI to scale your voice, not replace it.
What is the best AI for social media posts?
ChatGPT and Claude are best for copy, Canva for visuals, and a scheduler like Postiz or Buffer for publishing. Most creators combine a writing tool, a design tool and a scheduler.
How do I make AI social posts not sound generic?
Feed it two or three of your real posts as a voice sample, bring your own angle to each post, ban generic hooks, and always edit the final text into your own words.