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Grok AI: xAI's Assistant, Models and Plans Explained

Grok is xAI's AI assistant, built into X and available on grok.com and its own apps. Its differentiator is live access to posts on X. Here is what the current models can do and what each plan costs.

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Facts checked against official announcements and documentation, October 2026 · Last updated October 2026

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01 · Basics

What Grok is

An assistant with a direct line to X.

What is Grok AI?

Grok is a chatbot and AI assistant from xAI. It answers questions, writes and codes, searches the web and X for current information, analyses images, and creates images and video. It is available on grok.com, in iOS and Android apps, and inside X.

Source: xAI: Grok plans and pricing; xAI Docs: Grok models and pricing

What is the latest Grok model?

Grok 4.7 is xAI's flagship for coding and general use, with agentic tool calling, configurable reasoning and a 500,000-token context window. It reached the API on September 21, 2026 and grok.com's Expert and Heavy modes in early October. Older Grok 4.3 and 4.20 models remain available in the API at lower prices.

Source: xAI Docs: Grok models and pricing; Fello AI: Grok pricing 2026 (Grok 4.7 released Sep 21, 2026)

Does Grok know current events?

Only when search is used. xAI's documentation notes that Grok has no knowledge of events beyond its training data unless search tools are enabled. In the Grok apps, web and X search are part of the experience, which is its main advantage for news and trending topics.

Source: xAI Docs: Grok models and pricing

02 · Pricing

Grok plans and pricing

One shared usage pool across chat, images, video and coding.

Is Grok free?

Yes. The free plan gives limited usage of Grok chat and features. Paid plans raise the limits and unlock the latest models, faster responses and more image and video generation.

Source: xAI: Grok plans and pricing

How much does Grok cost?

xAI's pricing page lists Plus at $8 a month (Grok Chat, Voice, Imagine and Build plus API access), Premium at $30 a month (four times the usage, latest models, faster chat, image and video generation, cloud agents), Super at $100 a month, and Ultra at $200 a month with 50 times the usage of Plus. Prices exclude tax and can change.

Source: xAI: Grok plans and pricing

How much is the Grok API?

Grok 4.7 costs $2 per million input tokens and $6 per million output tokens. Image generation through the Imagine API starts at about $0.02 per image, and voice is priced per minute or per character. Paid consumer plans include API access.

Source: xAI Docs: Grok models and pricing; xAI: Grok plans and pricing

03 · Features

What Grok can do

Chat, voice, images, video and coding.

What is Grok Imagine?

Grok Imagine is xAI's image and video generation. The current models are Grok Imagine Image 2.0 and Grok Imagine Video 1.5. Generation draws on your plan's shared usage pool, so heavy video use leaves less for chat.

Source: xAI Docs: Grok models and pricing; Fello AI: Grok pricing 2026 (Grok 4.7 released Sep 21, 2026)

Is Grok good for coding?

xAI positions Grok 4.7 as its flagship for code, and Grok Build is its coding product. For serious software work, compare it against Claude Code, Codex and Cursor on your own tasks.

Source: xAI Docs: Grok models and pricing; Fello AI: Grok pricing 2026 (Grok 4.7 released Sep 21, 2026)

04 · Privacy

Grok privacy and safety

Check settings before sharing personal data.

Does Grok train on my data?

Like most consumer assistants, Grok may use conversations to improve its models depending on your settings and region. Review the data controls in Grok and in X's privacy settings, and avoid sharing sensitive personal, financial or health information.

Is Grok reliable for news?

Real-time X search makes it fast on breaking topics, but posts on X can be wrong or misleading. Treat Grok's summaries of current events as a starting point and check original sources.

Source: xAI Docs: Grok models and pricing

05 · Compare

Grok vs ChatGPT, Claude and Gemini

Pick by what you need most.

Is Grok better than ChatGPT?

Grok's strengths are real-time X data, a generous image and video bundle and competitive API pricing. ChatGPT offers a broader ecosystem of projects, agents, Codex and integrations. For most people the best choice depends on whether live social data or a wider toolset matters more.

Source: xAI: Grok plans and pricing; Fello AI: Grok pricing 2026 (Grok 4.7 released Sep 21, 2026)

Which Grok plan should I choose?

Start free. Plus at $8 suits light use and API experiments. Premium at $30 is the sensible tier for regular chat, image and video creation. Super and Ultra are for heavy daily users who keep hitting limits.

Source: xAI: Grok plans and pricing

Sources

Read and checked October 2026. Policies change, so confirm anything time-sensitive on the source page.

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